Adam DonkinField Guide for Leaders
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Mission & Values

200+ Company Values

Here’s Brené Brown’s full list of 200+ values from her Dare to Lead and Atlas of the Heart frameworks — the same list she uses in her “Living Into Our Values” exercise.


Brené Brown’s List of Values

A

  • Accountability
  • Achievement
  • Adaptability
  • Adventure
  • Altruism
  • Ambition
  • Authenticity
  • Awareness

B

  • Balance
  • Beauty
  • Belonging
  • Boldness
  • Bravery
  • Calm
  • Care
  • Caring
  • Challenge
  • Change
  • Charity
  • Clarity
  • Cleanliness
  • Collaboration
  • Commitment
  • Community
  • Compassion
  • Competence
  • Confidence
  • Connection
  • Consciousness
  • Consistency
  • Contentment
  • Contribution
  • Control
  • Conviction
  • Cooperation
  • Courage
  • Creativity
  • Curiosity

D

  • Daring
  • Decisiveness
  • Dedication
  • Dependability
  • Determination
  • Development
  • Dignity
  • Discipline
  • Discovery
  • Diversity

E

  • Efficiency
  • Empathy
  • Empowerment
  • Equality
  • Excellence
  • Experience
  • Exploration
  • Fairness
  • Faith
  • Family
  • Fidelity
  • Flexibility
  • Freedom
  • Friendship
  • Fun

G

  • Generosity
  • Giving
  • Grace
  • Gratitude
  • Growth

H

  • Harmony
  • Health
  • Honesty
  • Honor
  • Hope
  • Humility
  • Humor

I

  • Imagination
  • Independence
  • Individuality
  • Innovation
  • Integrity
  • Intelligence
  • Intuition

J

  • Joy
  • Justice

K

  • Kindness
  • Knowledge

L

  • Leadership

Brene Brown’s Dare to Lead program

Want help applying this to your team? Email me

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